Alison Jeffrey is Chief Client Relations/Marketing Officer for Blakes, a position she has held since 1996. She is responsible for the development and implementation of the Firm's strategic client relations and marketing programs.

Alison has more than 20 years of experience in legal services marketing and has had the opportunity to work for three of Canada's largest and most progressive firms. Before entering the field of professional service marketing, she developed a solid foundation of experience in client relations and marketing from her years as a practising lawyer and her roles in acquisitions and marketing in the publishing sector.

Alison is past chair of the Marketing Committee for Lex Mundi, one of the world's leading international associations of independent law firms.