We are pleased to announce that Blakes has received the highest number of rankings of all Canadian law firms listed in the Brand Strength results in the BTI Brand Elite 2016: Client Perceptions of the Best-Branded Law Firms.
According to BTI, “9 factors are proven to break through the noise and elevate a firm’s brand and positioning with legal decision makers… Each of these contributes to how clients perceive a law firm’s performance in the 3 critical success factors defining brand and, in turn, influencing hiring and selection.” Blakes has been ranked in all of these categories:
Client’s Choice
Recommended
Short-Listed
Premium
Premium Worthy
Bet-the-Company
Survivors
Innovation
Movers & Shakers
Tech-Savvy
Value Drivers
Client Service Strategists
Results for the BTI Brand Elite are based on feedback from leading legal decision-makers at large organizations with US$1-billion or more in revenue, as well as data collected in BTI’s ongoing Annual Survey of General Counsel.
April 1, 2016
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Teona ClimieSpecialist, Communications & Public Relations -
Nathan KanterSpecialist, Communications & Public Relations -
Mathieu RompréDirector, Firm Marketing Communications, PR & Quebec Business Development